BUILTDIFFERENT.
Programming that respects the grind — progressive, periodized, and built for people who actually train.
THE FITNESS INDUSTRY
ABANDONED AN ENTIRE
POLITICAL IDENTITY.
If you're progressive, anti-fascist, queer, a mutual aid organizer, a union worker, or just someone who doesn't want a Punisher skull on your gym shirt — you've been told fitness culture isn't for you. That's a lie.
PROLE is serious training for people who train for something bigger than aesthetics. The programming is real. The gear is built to last. The profits go where they should. No grift. No guru. No military cosplay.
SUBSTANCE OVER SIGNAL
The training is real. The politics are real. We don't perform progressivism — we fund it, show receipts, and keep working.
ACCESSIBLE INTENSITY
Hard training doesn't mean gatekeeping. Every program has scalable options. Every community space is open. The door is never locked.
ANTI-GRIFT
No influencer codes. No fake scarcity. No supplement pyramid. We sell training that works and gear that lasts. That's it.
THE FULL CATALOG.
From compound lifts to first aid. Every program is periodized, scalable, and built by coaches who train. Pick one or stack them.
SHOP
Gear that means something. Premium essentials restocked quarterly, limited drops with all profits donated, and functional supply for people who show up.
REAL PROGRAMMING.
NO BULLSHIT.
Built by operators, coaches, and competitors.
Structured strength, conditioning, tactical skill, and medical readiness.
No influencers. No fluff.
THE LONG GAME
WEEK 8 — DAY 3 — FULL BODYWEEK 4
DAY 2
STRONGHOLD
WEEK 4 — DAY 2 — UPPER PUSHFitness culture told progressive people they don't belong. We're here to prove that's a lie.
No grift. No guru. No military cosplay. Just hard work that matters.
Strong bodies build strong communities. Strong communities build a better world.
100% OF DROP
PROFITS DONATED.
When we say profits go to mutual aid, we'll post the transfer. When we say ethically sourced, we'll name the factory. Transparency isn't a feature — it's the floor.
ABOLISH ICE
We support the complete abolition of ICE and accountability for agents and officials who have committed human rights abuses. This isn’t a slogan on a hoodie. We fund immigration defense and we mean it.
BLACK PANTHER PARTY LEGACY
The Panthers taught us that community self-defense starts with community care. Free breakfasts, free clinics, free people. We train in that tradition and fund the survival programs that carry it forward. This is where we come from.
UKRAINIAN SELF-DETERMINATION
Ukraine’s right to sovereignty, self-defense, and territorial integrity. Strong people defend their communities. This is what training for something looks like at scale.
THE TREVOR PROJECT
LGBTQ+ youth crisis intervention and suicide prevention. Every queer kid deserves to grow up strong. We fund it.
ABOLISH THE DEATH PENALTY
The state should not have the power to kill its citizens. Period. No equivocation, no exceptions, no “reform.” Abolish it.
UNION SOLIDARITY
We stand with organized labor, always. If your workers are striking, we’re not crossing. Strong bodies build strong picket lines.
THE PEOPLE'S PROGRAM.
Be first to access the app, get notified for Drop 001, and lock in founding member status. First 500 signups get a founding patch with their first order.